FOUNDING MEMBERS
A showcase for those dedicated to achieving shopper marketing excellence!
The Shop! Awards South Africa are the ultimate symbol of creativity, innovation, and best practice – a hallmark of excellence that provides the benchmark for success and the catalyst for continuous improvement.
Recognising today’s multi-faceted path to purchase, our awards showcase the very best in shopper marketing, from in-store displays and digital solutions to fully integrated 360° campaigns.
See Past Winners HERE
Key 2025 Dates
OSMA 2025 Webinar
Entries Open
Early Bird Entries Close
Final Entries Close
Judging
Conference CT
Gala Dinner JHB
27th March
7th April
22th April
31st July
15th September
16th September
11th November
In proud partnership with the IMM
Campaign Categories
Integrated/Omnichannel Campaigns
Campaigns using different touchpoints & channels designed to stimulate consumption through shifting shopper consideration & buying behaviour. May include collaborative projects, loyalty & reward schemes.
Shopper Marketing Campaigns
Targeted campaigns to maximise sales uplift over a specific time-period through motivating increased basket conversion. May include collaborative projects, loyalty & reward schemes.
Trader Campaigns
Commercial campaigns converting trade buyers to purchase for their shoppers. Includes bottom end, traditional / spaza.
Social & eCommerce Campaigns
Digital exclusive campaigns targeting online shoppers/missions. May include launch campaigns.
Interactive Activations
Exhibition / promoter event activations with clear conversion elements. Includes on and off trade promoters & events.
Purpose-Driven Campaigns
Any socially conscious, cause-related or purpose-driven campaign, whether activated in-store, out-of-store or in an omnichannel execution.
Technical Design Categories
Temporary* On-Shelf
Display elements installed on-shelf (incl. on & in fridges). Typically shelf defenders, trays, glorifiers, banners, promo shelf-edge strips, wobblers & parasite units.
* normally less than 12 weeks in store
Temporary Off-Shelf
Freestanding, floor-based displays from any retail sector or category.
Temporary Gondola Ends
Tactical displays specifically designed for gondola end installation.
Temporary Scale Displays
Multi-element large scale display installed off-shelf, including in-store theatre.
Permanent** On-Shelf
Display elements installed on-shelf (incl. on & in fridges). Including but not limited to shelf defenders / trays, shelf cladding, parasite units.
** normally more than 1yr in store
Permanent Off-Shelf/ Freestanding
Freestanding, floor-based displays from any retail sector or category. Can include permanent theatrical installations.
Permanent Gondola Ends
Display solutions designed specifically for gondola end installation.
Pack Design
Pack designs that incorporate shopper specific communication/conversion elements.
SHOPPER CENTRICITY is no longer a buzzword – it is a central theme in retail business development.
The crafting of growth strategies seamlessly connected throughout the demand journey requires business understanding and commitment to the establishment & cross-functional integration of EMPOWERED SHOPPER & TRADE MARKETING FUNCTIONS
“As the retail market evolves and shopping behaviour changes, it’s more important than ever to recognise shopper marketing as an approach that goes beyond traditional marketing to create more immersive and personalised buying experiences for shoppers”
Shop! global development director, Leo van de Polder.
STRATEGIC PARTNERING built on a platform of authentic shopper insights & common commercial purpose is the opportunity sought by leading retailers & brand owners.
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