Meet the Judges

         

            

The Judging Process

Entries are judged and nominated for an award according to Shop! South Africa’s set criteria by a panel of esteemed retail and brand professionals.

Each judge is allocated one or more categories. Nobody ever judges their “home” category and judging is completed “blind’ ,without the judges knowing the identity  of the  entrant; any information which identifies the entrant is redacted from the entry that the judges see and replaced for the public case study.

The initial round of judging is done online and judges are required to allocate – and justify – a score out of 10 for each of the criteria below.

After the online stage, the panel gathers in person for a final day, with full and fair discussion of initial nomination recommendations before a final selection is made.

Criteria

SPECIFIC SCORING CRITERIA FOR GROCERY SHOPPER MARKETING CAMPAIGN


1.   Interpretation of brief and marketing objectives (20% of total score)
2.   Use of shopper insights (10% of total score)
3.   Shopper journey enhancement (10% of total score)
4.   Campaign integration (10% of total score)
5.   Messaging approach (10% of total score)
6.   Touchpoint selection (10% of total score)
7.   Design (10% of total score)
8.   Innovation and creativity (10% of total score)
9.   Standout and originality (10% of total score)


SPECIFIC SCORING CRITERIA FOR INSTORE POSM & DISPLAYS (temporary and permanent)


1.   Interpretation of brief and marketing objectives (20% of total score)
2.   Use of shopper insights (10% of total score)
3.   Shopper journey enhancement (10% of total score)
4.   Messaging approach (10% of total score)
5.   Design (20% of total score)
6.   Materials (10% of total score)
7.   Innovation and creativity (10% of total score)
8.   Standout and originality (10% of total score)


SPECIFIC SCORING CRITERIA FOR DIGITAL & EXPERIENTIAL CAMPAIGN


1.   Interpretation of brief and marketing objectives (20% of total score)
2.   Use of shopper insights (10% of total score)
3.   Shopper journey enhancement (10% of total score)
4.   Integration of technology (10% of total score)
5.   Messaging approach (10% of total score)
6.   Interaction and engagement (10% of total score)
7.   Design (10% of total score)
8.   Innovation and creativity (10% of total score)
9.   Standout and originality (10% of total score)