The Judging Process

Entries are judged and nominated for an award according to Shop! South Africa’s set criteria by a panel of esteemed retail and brand professionals.

Each judge is allocated one or more categories. Nobody ever judges their “home” category and judging is completed “blind’ ,without the judges knowing the identity  of the  entrant; any information which identifies the entrant is redacted from the entry that the judges see and replaced for the public case study.

The initial round of judging is done online and judges are required to allocate – and justify – their scores for each of the criteria below.

After the online stage, the panel gathers in person for a final day, with full and fair discussion of initial nomination recommendations before a final selection is made.

Judging Criteria


1.   Task Clarity (score/10)
2.   Campaign Strategy (score/15)
3.   Final Design and Execution (score/15)
4.   Measurable Results (score/10)


1.   Technical Specifications (score/10)
2.   Design Direction (score/15)
3.   Final Design and Execution (score/15)
4.   Measurable Results (score/10)

Last Year's Judges

Our 2024 judges will be announced soon in advance of the August 2024 judging process.