How to Enter

All entries are submitted via our online entry portal and should be accompanied by images of the execution. For entries that involve in-store display, there must be at least one photo of the display in-store. We are here to help with any entry-related queries; just get in touch.

You will need register to the site to enter the awards, which you can do here

1 - Choose your Category & Market
2 - Compile your entry offline
3 - Upload your entry, pay and submit


Shopper Marketing Campaign of the Year

Shopper execution with excellence across all shopper touchpoints including displays

Integrated Marketing Campaign

Driving insight to execution across all brand touchpoints from till to TV


Live interactive engagement mechanisms driving shopper conversion either in-store (such as demonstrations and sampling) or in extended retail execution (such as pop-up stores, mobile units, mall activations)

Digital & mobile

Shopper engagement via the internet, e-commerce, social media, e-mail and mobile phone applications

Cause Related

Shopper campaigns that drive awareness and participation related to brand associated causes

In-store displays & POSM

Permanent, semi-permanent and temporary displays, messaging and promotional elements (Execution qty minimums: Temporary = 50, Semi-permanent = 25, Permanent = 5)


FMCG Formal Grocery

All categories sold in modern trade - mass discounters, hypermarkets, supermarkets, suprettes and forecourts

FMCG Health & Beauty

All beauty and non-scheduled health products sold in front shop of pharmacies and specialist health and beauty chains

FMCG Informal

All categories sold in traditional trade outlets (spaza / spazarettes / hawkers)

FMCG Wholesale Cash & Carry

All categories sold in route to market outlets - predominantly servicing businesses / retailers and traders

TELCO Electronics

All categories sold in formal, wholesale and informal outlets


All categories sold in formal, wholesale and informal / trade outlets